"Eat food.  Not too much.  Mostly Plants."

- Michael Pollan

Michael Pollan is a professor of journalism at UC Berkley, his writings and lectures focus around food production and consumption.  "Eat food.  Not too much. Mostly plants." are Pollan's dietary rules to lives by, and I am using his guidelines to shape my research.

Eat Food

Q. How do we eat food?

A. With tools.

"If brown-baggin' it at work is your thing, you're going to love Sigg's new lunch box design by Masato Yamamoto. The plastic box is surrounded in a brushed metal housing which opens to reveal a lid with built-in trays to store the included cutlery."

name of design : din-ink 

design by : andrea cingoli + paolo emilio bellisario + cristian cellini + francesca fontana from italy

designer's own words: "Turn your favourite office tool from your desk in a common cutlery...this is din-ink. A set of pen caps, including a fork-cap, a knife-cap and a spoon-cap, that replaces the normal pen cap during lunch time! All caps are made by annually renewable resources, like natural starch and fibres, to be 100% biodegradable and atoxic, warranting the best alimentary use. Dispensing each set in a compostable packaging the whole set is designed to respect the environment. Now give your office ballpoint pen a good excuse to be gnawed by your teeth: use them for din-ink."

Not too Much

Q.  What is 'too much'?  How does one regulate portion control?

A.  Varies from person to person.  Do we 'reinvent' the definition of a traditional meal.  Do we need to have a main course and multiple side dishes?  This is not only a quantity matter.  But one of quality as well.  You can eat two bowls of cereal of identical mass and from one get essential nutrients and consume 200 calories, and from the other retain no nutrients and intake hundreds of more calories.  

http://thisiswhyyourefat.com  - a grotesquely perfect example of poor quality.

Sausage Mcmuffins with jelly donuts inside.

"self contained fruit salad"

In Matt Brown's "Food and the Future of it," his final project for his masters in Interaction Design at the Umea Institute of Design in Umea, Sweden, he envisions that the food from the year 2040 would be synthetic and programmatic

Mostly Plants.

Q. How to make produce more affordable & accessible

A. Homegrown